GRE作文范文 Issue-6

"The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."

嘉文博译Sample Essay

Many advertisements do indeed use attractive models or celebrities to entice consumers into buying the products that are being promoted. Who would not like to look like the beautiful models that are depicted enjoying the product? Who would not like to be like a Michael Jordan or Tiger Woods? To a certain extent, buying products to emulate the persons shown in the advertisements can make a person feel better about him or herself. But this type of advertisement can be a double-edged sword - when the product does not make the person "be like" the person in the advertisement, there can be disappointment and disillusionment with the product.

Marketing departments have long known that using attractive models and celebrity endorsers can help to persuade consumers to buy a product. Some customers may actually believe that buying and using the product will make them "be like" the people featured in the ad. For other consumers, there is probably at least some subconscious reaction that causes them to believe that they will in fact assume some of the characteristics of the person depicted in the advertisement. Consumers with a lower sense of self-esteem are more likely to buy a product based on the motivation that they will become like someone else.

Proof of this marketing axiom can be found by simply looking at advertisements from around the world. People featured in advertisements are almost always good-looking, healthy and physically fit. Marketers are savvy enough, and enough market research has proven that, consumers are motivated to buy by advertisements featuring attractive models. Even advertisements that are aimed at the older people of a population will feature attractive older people. Although there has been some criticism about the effect of showing only "beautiful people" on the general population, particularly on young women, advertisers know that beauty sells. But whether this practice makes people feel better about themselves depends on the individual and is certainly open to debate.

Some individuals with a low sense of self-esteem, especially younger people, may purchase products in an attempt to make themselves be like the person featured in the advertisement. Young women in particular may buy cosmetics or clothing advertised by beautiful models in an attempt to look the same as them. Young men may buy athletic shoes or apparel in an attempt to perform athletically in the same way that the person featured in the advertisement plays. These people may then become further discouraged when they use or wear the product and find out that they are the same person that they were before. Buying the product hasn't changed anything.
There are others that may derive a certain sense of satisfaction over the fact that they wear the same underwear as some beautiful models or that they drink the same soft drink as Britney Spears. These people in general already have a good sense of who they are and don't expect a particular product to perform miracles for them. For these people, the purchase of the product is not so much as an image enhancer; it is more of a form of self-expression. Perhaps drinking a Pepsi-Cola makes them feel younger or wearing Nike shoes makes them feel more athletic, no matter how old or inactive they may be in reality. In this manner, it is possible that advertising can make people feel better about themselves.

Marketing and advertising absolutely must appeal to people in one way or another to be successful. Research has shown that using celebrities and attractive people can motivate consumers to purchase a product. In whatever manner, advertisers hope that they actually can make people feel better about themselves, because that can help foster repeat purchases of a product. Ultimately, whether an advertisement makes a person feel better about him or herself depends on the individual and how they perceive themselves as compared to the particular advertisement in question.

参考译文

许多广告的目的在于，通过使顾客购买某种商品，从而让他们觉得他们将会和广告中的那个人'相差无几'。这一做法甚为有效，因为它不仅能售出产品，而且也帮助人们有更好的自我感觉

　　许多广告确实使用迷人的模特或名人来诱使顾客购买所推销的产品。试想，谁不想看上去像广告所描绘的那个正在享受该产品的漂亮模特呢？谁不喜欢成为麦克尔·乔丹或泰格·伍兹呢？在某种程度上，通过购买产品从而去模仿广告中所表现的人物可以使人产生较好的自我感觉。但这类广告却是一把双刃剑----当产品不能使购买者与广告人物"相差无几"时，人们就会对产品产生失落感和幻灭感。

　　营销部门早就深知，使用迷人的模特和名流有助于说服顾客顾买某一产品。某些顾客可能实际上相信购买和使用该产品会使自己与广告中描绘的人物"相仿"。对某一些顾客来说，至少有可能存在某种潜意识的反应，使他们相信他们在实际上可以获取广告中所表现的人物的某些特征。自尊感较低的顾客更有可能购买某一产品，其动机便是他们将能变得类似于另一个人。

　　要证明这一营销公理，我们仅须审视一下世界各地的广告。广告所刻划的人物几乎总是漂亮，健康，精力充沛。营销人员个个老谋深算，有足够的市场研究已证明，有迷人模特的广告可激发起顾客的购买欲望。即使是面向老年人的广告也会展示迷人的老年人形象。尽管只展示"漂亮脸蛋"对普通民众，尤其是对年轻妇女姓，所产生的影响已遭到某些批评，但广告商深知，美能带来商业效益。但该做法是否真能使人有更好的自我感觉，这因人而异，且值得商榷。

　　某些自尊感低的个人，尤其是年轻人，他们购买产品有可能是试图让自己类似于广告中所表现的人物。特别是年轻女性，她们购买那些漂亮模特作广告宣传的化妆品或服饰，可能是为了能和广告人物显得一模一样。年轻男性购买运动鞋或服装，试图能在运动方面与广告中的人物相媲美。然而，当这些人使用或穿上广告中的产品，却发现他们还是他们以前的那个样子时，他们会倍受打击。购买广告产品并没有改变什么。

　　另外有一些人可能会从这样的事实中获得某种满足感，即他们穿着和漂亮模特一样的内衣或喝着与Britney Spears一样的饮料。这些人普遍而言早已清楚自己是什么样的人，并不希望某一特定产品为他们创造奇迹。对这些人来说，购买产品与其说是在提升自己的形象，还不如说是一种自我表现。或许，喝百事可乐使他们觉得年轻，或穿上耐克鞋使他们觉得更象一个运动员，不管他们实际上年龄有多大或多么的不爱运动。广告有可能以这样的方式使人们有更好的自我感觉。

　　市场营销和广告绝对应该以一种方式或另一种方式来打动人们，以便取得成功。研究表明，应用名人或迷人的人物可以促使消费者购买某一产品。无论用何种手法，广告商们希望，他们能够使人们实际上形成更好的自我感觉，因为这样有助于培养人们反复购买某一产品的习惯。最终来说，广告是否能使人们有更好的自我感觉取决于个人，取决于他们将自己与某一特定广告联系起来时是如何看待他们自己的。

 

GRE作文范文 Argument-6

"Too much emphasis is placed on the development of reading skills in elementary school. Many students who are discouraged by the lonely activity of reading turn away from schoolwork merely because they are poor readers. But books recorded on audiocassette tape provide an important alternative for students at this crucial stage in their education, one the school board should not reject merely because of the expense involved. After all, many studies attest to the value of allowing students to hear books read aloud; there is even evidence that students whose parents read to them are even more likely to become able readers. Thus, hearing books on tape can only make students more eager to read and to learn. Therefore, the school board should encourage schools to buy books on tape and to use them in elementary education."

嘉文博译Sample Essay

In this argument, the writer claims that elementary schools place too much emphasis on the development of reading skills; therefore books on audiocassette should be provided as an alternative method of learning. The arguer attempts to substantiate the conclusion by citing studies that show the value of allowing students to hear books read aloud; including evidence that students whose parents read to them are even more likely to become better readers. This argument ultimately fails as it suffers from several critical fallacies.
First of all, the writer flatly states, without any supporting evidence whatsoever, that many students are discouraged by the "lonely" activity of reading, then continues on in the same sentence to state that students turn away from schoolwork solely because they are poor readers. Students often read to themselves or to the other students in a classroom situation - hardly a lonely activity. Additionally, this argument puts the effect before the cause - inviting the circular logic that students stop trying to learn to read because they are poor readers. Following this argument to its logical conclusion, because they are poor readers, they should not try to learn how to improve their reading. This absurd argument is analogous to saying that a new student should never start to learn in the first place, because he or she knows nothing.

Secondly, the writer cites as evidence in favor of the use of audiocassettes the idea that students whose parents read to them are even more likely to become proficient readers. It is at best doubtful that this provides proof that listening to someone read a book stimulates a young mind to learn to read better. It is far more likely that the child gains an interest in learning to read from the parents themselves, not the physical act of having something read to them. In this situation, the parent is showing the child his or her ability to read, which the child will naturally want to emulate. Furthermore, it is likely that a parent that spends time reading to a child is likely to be a much more encouraging parent, particularly when it comes to that child's education.

Thirdly, the writer fails to convince in his argument that hearing books on audiocassette makes a child more eager to read and to learn. The author cites many studies that show value in allowing students to hear books read aloud - he or she does not state that the studies show whether that value manifests itself as better reading skills or simply better listening skills, which seems more likely than any improvement in reading ability.

Finally, the author fails to take into consideration that merely listening to books on audiocassette fails to provide the visual stimulation necessary to develop higher level reading skills. It is more likely that hearing a book on audiocassette would discourage that student from ever reading that particular book on his or her own. Elementary schools are the main developing grounds for a student's reading abilities- there is no substitute for actively learning to actually see the writing and comprehend what it is trying to say. Listening skills can be developed through means other than by hearing books on audiocassette. Reading skills are an absolutely irreplaceable and fundamental part of an elementary student's education.

In conclusion, the writer's argument fails to address several weak areas that lead to a rejection of the overall conclusion that the school board should encourage schools to buy books on tape for use in elementary education. To strengthen the argument, direct cause and effect evidence should be set forth that shows better overall learning without any loss in the development of higher level reading skills for students.

参考译文

　　在小学里，人们对阅读技能的培养强调得过分了。许多对孤独的阅读活动望而却步的学生无心专注于学业，仅仅是因为他们阅读能力薄弱。但是，录制在盒式录音磁带上的书本内容却可以向学生在其教育中如此关键的这一阶段提供另外一个重要的选择方案。对于这一方案，校董事会不能纯粹因为所涉及到的费用而予以摈弃。不管怎么说，许多研究均可验证让学生聆听大声朗诵书本内容这一做法的价值。甚至还不乏这样的证据，即有些学生，由于其父母将书本内容朗读给他们听，就更有可能成为阅读能力很强的人。因此，在盒式录音磁带上听书本内容只会使学生更迫切地去阅读和学习。故校董事会应该鼓励学校去购置磁带书本，并将其应用于小学教学之中。

　　在本段论述中，作者宣称小学过分强调对学生阅读能力的培养；因此，录制在盒式录音磁带上的书本内容应提供给学生，作为又一种可选择的学习方法。论述者通过援引某些研究，力图来证明自己的结论，所援引的研究表明，让学生聆听书本内容被大声朗读这一做法不无价值。论述者还提供了这样的证据，即有些学生，由于其父母亲将书本内容朗读给他们听，就较有可能成为阅读能力很强的人。该论点由于存在着某些严重的逻辑谬误而最终无法站得住脚。 首先，作者言之凿凿地、且在毫无任何佐证性证据的情况下陈述道，许多学生对"孤独的"阅读行为望而却步，接着在同一个句子中继续陈述道，学生会仅仅因为阅读能力差而无心投入到学业之中。学生常常会在课堂氛围中自己默读或者朗读给其他学生听，这就很难将阅读说成是一种"孤独的"活动。此外，该论点将因果倒置--诉诸于循环论证式逻辑推理 --学生们因为阅读技能差而不愿努力去学习阅读。按此论据得出的逻辑结论便是：因为他们阅读能力差，他们就不必作任何努力去学习如何来提高其阅读能力。这一荒谬的论述仿佛就像是在说，一个新生永远没有必要开始学习任何东西，因为这位新生一无所知。

　其次，作者援引了某一理念作为证据，用来为盒式录音磁带的使用进行辩护，这一理念便是，当一个学生有父母对他进行朗读时，他便更有可能成为一个精于阅读的人。如果将这视为证据，说明听他人朗读一本书便能刺激一颗年幼的心灵去学习如何具有更强的阅读能力，这充其量也是十分令人怀疑的。更有可能的是，孩子从父母身上所获得的是一种去学习阅读的兴趣，而非由他人对他们进行朗读这一具体行为本身。在此情形中，父母所做的是向孩子表明他或她的阅读能力，孩子自然愿意模仿这一能力。再者，一位花时间来给孩子进行朗读的父亲或母亲更有可能是一个教子有方的人，尤其是在涉及到孩子教育这一方面。

　　第三，作者在其论述中没能让我们相信在盒式录音磁带上听书能使孩子更加渴望去阅读和学习。作者援引了多项研究，以期证明让学生听人大声朗读书本这一做法的价值。但这位作者并没能说清楚，这些研究所表明的价值是否呈现为更强的阅读技能，或者只是呈现为更强的听力技能，而这一技能似乎比任何阅读能力方面的提高来得更有可能。

　　最后需要指出的是，作者没有考虑到这样一个因素，即纯粹在盒式录音带上听书是无法提供培养较高层次阅读技能所必需的视觉刺激的。情况更有可能是，在盒式录音带上听某一本书会打消该学生自己去阅读那本特定的书的积极性。小学教育是发展孩子阅读能力的主要阶段，没有任何东西可以来替代积极的学习行为，亲眼去看所写的内容并去理解字里行间所要表达的内容。要发展听力技能，并不必定需要借助在盒式录音带上听书这一手段。阅读技能是小学生教育中绝对无可替代的和最基本的部分。

　　归纳而言，作者的论述没有能解决某些薄弱之处，正是这些没能纠正的薄弱之处，使学校董事会应该鼓励学校去购买磁带书本用于小学教育这一总体结论无法得以成立。若要使其论据更具充分说服力，必须摆出直接的因果证据来证明，学生在发展较高层次的阅读技能方面在没有蒙受任何损失的情况下，总体学习效果得到了提高。

嘉文博译郑重声明：